Dog Is My Co-Pilot

Last Thursday I was on a flight from Newark to San Francisco.  The flight was filled with business travelers (it being October, 10 pm, and a weekday).  The in-flight show was a reality show about dog grooming.

Now I ask you, what percent of a plane, filled with business travelers, could that show have been aimed at?

 
(In fairness, I should say that a friend of mine said the show was very funny... but again, how many people do you think saw reality dog grooming and went "oh yeah - I've been hoping to see that"?!?)